Why

Forgood Clean Change supports people & organisations to realise relevant change with enduring results. We help to create long-term sustainable strategies. We believe in designing & implementing multi-annual programs and in creating organisations that work on conscious long term change.

We aim to build organisations, where individual growth and long term company results go hand in hand. More than ever organisations today need long-term sustainable perspectives to drive continuous improvement.

Short term choices for will lead us into the sort of scenario’s Aldous Huxley described in “Brave New World”: wars of all against all, or a world where organisations and countries disregard the basic interdependences that govern our world today. When each small group only secures their own personal well-being, our planet and its ecosystems will be destroyed. The changes and benefits that are offered by globalisation should be shared and distributed fairly.

The great art in life is to overcome our “differences” and to connect. We believe: “East is East, and West is West, and let’s meet!” With William McDonough, we believe in a world that is “delightfully diverse, safe, healthy and just, with clean air, water, soil, and power – economically, equitably, ecologically, and elegantly enjoyed.”